Some Simple Tips To Make Content On Your Web-Site Look Friendly
I can understand people’s intention to show off their speaking knowledge and skills. However, if you’re going to put a piece of some complex material on your website and want your potential customers to read it, it is better to keep it simple and short. Of course, you will not force customers to read your endless instructions, explanations and terms of policy but at least you can foster them to read it.
Here are some simple tips to make boring content on your web-site less boring and more inviting:
1. Keep sentences short
Long sentences are difficult to understand. This may be really discouraging for visitors to reread your sentences. The sentence length up to 20 words is ok. Be careful with clauses: don’t use more than two of them in one sentence. Also, break too long sentences into shorter parts.
2. Break text into pages and sections
Long page of unbroken text looks ugly. If you have to submit a long piece of text on a single page also submit a clickable list of subheads. “Back to top” links after every tree paragraphs are also reasonable.
3. Don’t use unnecessary words
Don’t use unnecessary words that make sentences longer and don’t carry any important information but clutter a page up. For instance, it is better to use “Our Editorial policy” instead of “Please note our editorial policy, which consists of the following…”
When it is possible to express one though in two different ways, pick the shorter one:
‘Our offers are the services of perfect quality’ – ‘Our services are simply perfect’
4. Use plain words
Try to be more personal; the clutter of officialese and bureaucratic language may turn off even the most interested customers from your web page:
- ‘Through the agency of’ instead of ‘because’
- ‘For the purpose of’ instead of ‘for’
and so on.
5. Use verbs rather than noun phrases
There’s no sense in overloading your text with excess words. It is simply not reasonable to use:
- ‘Conduct a research’ instead of ‘research’
- ‘Submit a post’ instead of ‘post’
- ‘To do estimate’ instead of ‘estimate’
- ‘Come to an agreement’ instead of ‘agree’
and so on.
6. Use the active voice
Using active voice is more preferable. ‘NextGeneration CMS platform has been developed with non-technical users in mind’ will sound better as: ‘We have developed our NextGenreation CMS platform with non-technical users in mind’
7. Never use double negatives
There’s no reason in saying ‘I don’t disbelieve in place of ‘I believe’ or ‘it is not unimportant to say’ instead of ‘it is important to say’.
8. Add subheads
Let your customers go directly to the section they need by adding subheads like:
- ‘Why should you pick our company?’
- ‘What makes us different’
- ‘Where can I find more information about your products/services?’
- ‘Where can I find testimonials about you?’
and so on.
9. Add Images and Media
It is obvious that a single flash demo presentation, video or even an image can say more about you offerings than dozens of pages of text.