The Software Development Company referring to the research firm Superbrands published the list of the UK’s strongest consumer brands. Superbrands ranking is based on the views of 2100 consumers. Microsoft is unsurprisingly hitting the list surpassing its longtime rival Google. It looks like the competition between these two IT giants is becoming fiercer as time marches on. With Google’s intentions to create an ideal operating system and Microsoft’s striving to outrun Google search engine with Bing, these IT world rulers are struggling aggressively for consumers’ sympathy.

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